A24 Streaming Media
Advertising Illustration
Watercolor, Color Pencil, Digital
2024
DREAMS, INTERTWINED WITH REALITY
*The more complex and hurried life becomes, the more precious moments of serenity are.
ANA’s new visual design draws inspiration from its brand slogan, seamlessly blending the sharp lines of modern industrial aesthetics with the gentle elegance of traditional Asian artistry. It offers travelers a refreshing sense of anticipation for their next journey amidst the fast-paced environment.
ANYTIME, ANYWHERE
*The minimalist visual design ensures a seamless experience across multiple platforms. From mobile applications to digital boarding passes, as well as lounges and boarding gates, the subtle traces of nature evoke a sense of tranquility—like a refreshing breeze on a hot summer day—offering travelers comfort and anticipation for their next extraordinary journey.
To Power and Legacy
B FIELD
Brand Identity
Premium lounge concept designed for the global central business district. B Field speaks to mid-to-high-level professionals through a fresh, modern visual identity system, where brand interaction meets composed, elegance, and luxury.
All Nippon Airways
Advertising | Art Direction
Discovering new ways to communicate with aviation’s upper-tier market. Through traditional watercolour with a touch of minimalist strategy. We highlight the quiet beauty of Asian culture, balancing dreamlike softness with technology.
Formula 1® Chinese Grand Prix
Advertising | Campaign
Power in motion, framed by elegance. This special design for F1 Shanghai campaign fuses city’s iconic skyline with racing car’s technical spectacle, where speed collides with discipline, instinct framed by architecture, rush softened by order.
NARK
Brand Identity
Imagination for the next-generation marine conservation NGO. Designed to cut through noise with sharp aesthetics, modular interaction, and contemporary clarity, NARK brings sustainable eco purpose into the language of modern brand culture.
A24 Platform
Advertising
Unleashing beyond typography and banners. This new marketing concept challenging the world’s perspective on stream-based content. Infused with the haunting textures of the studio’s thrill legacy, this immersive illustration/motion media production redefines what a media interface can feel like.
A24 Romeo v.s. Juliet
Brand Identity
A rebrand for a new generation, dramatic, visceral, and genre-fluid. We reimagining Shakespeare’s classic with a modern theatrical edge. From opera to street dance, a new entertainment model where old fashion meets young blood.
Nissan Racing
Brand Identity
Crafted as a bespoke visual identity for Nissan’s motorsport division. By drawing from the depth of Japan’s automotive legacy, national character, and corporate history, we delivering a bold yet composed balance between peak performance and refined force.
Red Bull
Campaign
Establishing a bolder, younger and stronger disability sports focused campaign for world’s leading energy drink brand through frontier technology and marketing.
