Hyastring™

ANA

High Value Market Advertising

2024

To Power and Legacy

We are a global market focused creative group under HKS Studio Group.
We work strategically across brand identity, advertising, and multi-platforms, to create holistic and meaningfully differentiated brands through time.

B FIELD

Brand Identity

Premium lounge concept designed for the global central business district. B Field speaks to mid-to-high-level professionals through a fresh, modern visual identity system, where brand interaction meets composed, elegance, and luxury.

Formula 1® Chinese Grand Prix

Advertising | Campaign

Power in motion, framed by elegance. This special design for F1 Shanghai campaign fuses city’s iconic skyline with racing car’s technical spectacle, where speed collides with discipline, instinct framed by architecture, rush softened by order.

A24 Platform

Advertising

Unleashing beyond typography and banners. This new marketing concept challenging the world’s perspective on stream-based content. Infused with the haunting textures of the studio’s thrill legacy, this immersive illustration/motion media production redefines what a media interface can feel like.

Nissan Racing

Brand Identity

Crafted as a bespoke visual identity for Nissan’s motorsport division. By drawing from the depth of Japan’s automotive legacy, national character, and corporate history, we delivering a bold yet composed balance between peak performance and refined force.

All Nippon Airways

Advertising | Art Direction

Discovering new ways to communicate with aviation’s upper-tier market. Through traditional watercolour with a touch of minimalist strategy. We highlight the quiet beauty of Asian culture, balancing dreamlike softness with technology.

NARK

Brand Identity

Imagination to the next-generation marine conservation NGO. Designed to cut through noise with sharp aesthetics, modular interaction, and contemporary clarity, NARK brings sustainable eco purpose into the language of modern brand culture.

A24 Romeo v.s. Juliet

Brand Identity

A rebrand for a new generation, dramatic, visceral, and genre-fluid. We reimagining Shakespeare’s classic with a modern theatrical edge. From opera to street dance, a new entertainment model where old fashion meets young blood.

Red Bull

Campaign

Establishing a bolder, younger and stronger disability sports focused campaign for world’s leading energy drink brand through frontier technology and marketing.

To Power and Legacy

We are a global market focused creative group under HKS Studio Group. We work strategically across brand identity, advertising, and multi-platforms, to create holistic and meaningfully differentiated brands through time.

B FIELD

Brand Identity

Premium lounge concept designed for the global central business district. B Field speaks to mid-to-high-level professionals through a fresh, modern visual identity system, where brand interaction meets composed, elegance, and luxury.

Formula 1® Chinese Grand Prix

Advertising | Campaign

Power in motion, framed by elegance. This special design for F1 Shanghai campaign fuses city’s iconic skyline with racing car’s technical spectacle, where speed collides with discipline, instinct framed by architecture, rush softened by order.

A24 Platform

Advertising

Unleashing beyond typography and banners. This new marketing concept challenging the world’s perspective on stream-based content. Infused with the haunting textures of the studio’s thrill legacy, this immersive illustration/motion media production redefines what a media interface can feel like.

Nissan Racing

Brand Identity

Crafted as a bespoke visual identity for Nissan’s motorsport division. By drawing from the depth of Japan’s automotive legacy, national character, and corporate history, we delivering a bold yet composed balance between peak performance and refined force.

All Nippon Airways

Advertising | Art Direction

Discovering new ways to communicate with aviation’s upper-tier market. Through traditional watercolour with a touch of minimalist strategy. We highlight the quiet beauty of Asian culture, balancing dreamlike softness with technology.

NARK

Brand Identity

Imagination to the next-generation marine conservation NGO. Designed to cut through noise with sharp aesthetics, modular interaction, and contemporary clarity, NARK brings sustainable eco purpose into the language of modern brand culture.

A24 Romeo v.s. Juliet

Brand Identity

A rebrand for a new generation, dramatic, visceral, and genre-fluid. We reimagining Shakespeare’s classic with a modern theatrical edge. From opera to street dance, a new entertainment model where old fashion meets young blood.

Red Bull

Campaign

Establishing a bolder, younger and stronger disability sports focused campaign for world’s leading energy drink brand through frontier technology and marketing.

We are a global market focused creative group under HKS Studio Group.
We work strategically across brand identity, advertising, and multi-platforms, to create holistic and meaningfully differentiated brands through time.